From The Brand You 50 – Fifty Ways to Transform Yourself from an “Employee” into a Brand that Shouts Distinction, Commitment, and Passion! By Tom Peters, 224 pages
Continuing with last month’s author in my blog, Tom Peters has also written a book about personal branding with insights that actually apply to organizations as well. In this knowledge based, and quickly evolving and highly competitive technology-driven culture, branding is an essential element of differentiating yourself from the pack (personally or from an organizational perspective). Good branding establishes value and integrity. It’s your code and your reputation.
Under Construction
Continuing with last month’s author in my blog, Tom Peters has also written a book about personal branding with insights that actually apply to organizations as well. In this knowledge based, and quickly evolving and highly competitive technology-driven culture, branding is an essential element of differentiating yourself from the pack (personally or from an organizational perspective). Good branding establishes value and integrity. It’s your code and your reputation.
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Under Construction
“About two years ago,
I realized I was no longer
a person but a brand.”
– Martha Stewart
I realized I was no longer
a person but a brand.”
– Martha Stewart